JANELLE KROLL
WE WORKED WITH APPLE TO CREATE THIS VIDEO FOR JANELLE KROLL BY HELPING DEVELOP THE CONCEPT AND ASSEMBLING AN OSCAR-WINNING TEAM TO BRING IT TO LIFE, RESULTING IN THE ARTIST’S MOST VIEWED VIDEO EVER. IT WAS CO-DIRECTED BY CTRL5'S FOUNDER, OWEN BROWN, AND PREMIERED ON APPLE MUSIC. AFTER IT WAS RELEASED, WE CREATED AN NFT COLLECTION SET IN THE SAME WORLD THAT DROPPED ON CRYPTO.COM AND RAISED THOUSANDS TO STOP THE ICE CAPS FROM MELTING.
OWEN BROWN, JANELLE KROLL & LAURA WASS
CTRL5
DAVID ARIEW
OWEN BROWN
WE DIDN’T JUST LAUNCH THE VIDEO WITH THE WORLD’S BIGGEST TECH COMPANY, BUT ALSO WITH AMERICA’S LARGEST ENVIRONMENTAL NON-PROFIT, THE NATURE CONSERVANCY. TOGETHER WE BUILT A CAMPAIGN
AROUND THE VIDEO IN ORDER TO RAISE MONEY TO FIGHT GLOBAL WARMING AND TO PREVENT THE ICE CAPS FROM MELTING AWAY, LIKE THE CHARACTERS IN THE MUSIC VIDEO.
